Photo by: Bruce Meyer, Rubber & Plastics News
HANOVER, Germany—Machinery maker Steelastic Co. L.L.C. has been a bit cryptic in its marketing efforts in recent weeks.
The Cuyahoga Falls, Ohio-based producer of equipment used in tire component preparation has been urging its customers and perspective clients to “Think Small” or “Go Calenderless.”
Steelastic, part of the Heico Tire & Rubber Group, started the campaign in conjunction with its unveiling of the firm’s Extruded Textile Body Ply System.
The company launched the system at the Tire Technology Expo, and said it is the first option on the market that can replace the textile calender and offline cutting equipment that currently is used to produce all textile body plies, according to Steelastic President Ian Dennis. He discussed the new offering during the expo, held March 5-7 in Hanover.
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