"Our business is built on a foundation of honesty, integrity, and a commitment to our customers."

The Steelastic Story

The Steelastic Company, LLC was founded in 1970 by Sterling W. Alderfer, a prominent inventor and entrepreneur well known in the tire manufacturing community. Throughout the 1970's and 1980's Steelastic grew and became a key supplier and innovator in the global tire industry.

In the early 1990's Steelastic continued to grow and had acquired several other businesses. Within a short period of time world events caused the company to separate into four businesses, one being The Steelastic Company. In April of 1992 Steelastic was purchased by The Heico Companies, LLC, a Chicago based corporation. Within Heico's business structure Steelastic was strategically placed under the Pettibone Group of diversified manufacturing companies. Subsequently Bartell Machinery Systems, LLC and RMS Equipment, LLC were also purchased by Heico. Together, along with Steelastic, the three companies formed the Heico Tire and Rubber Group.

Since the purchase by Heico, Steelastic has greatly expanded its product offering by developing automated bead apex application systems, acquiring the intellectual property from Midland Machinery and developing our large rotary disc & bar steel cord cutting systems, and pioneering the development of the cap strip making system as a derivative of our proven belt making technology.

Today Steelastic has over 900 systems operating in more than 55 countries around the world. As the tire industry continues to evolve with higher performance and quality applications, we continue a resolved commitment to the innovation of manufacturing systems and methods for our customers.

Vision Statement

We will be a global business through product innovation and operational excellence while upholding our core values...

  • Results Driven
  • Team Environment
  • Problem Solving
  • Customer & Service Focused